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In recent years, I have helped more than 100 entrepreneurs build their brand, to support their website and online presence with photos that are authentic, self-identifying, and convey a conscious message to their customers. During the brand photoshoots, I went through the following checklist with all my clients. I collected them for you.

1.) BE BRAVE, DARE TO SHOW YOURSELF

For most of us find it difficult to show ourselves, but as an entrepreneur it is inevitable.

Your future customers will not choose your service or product,

they will choose you, they will be attached to you.

Therefore, get out of the snail’s house, show yourself boldly, because believe me, is it possible to take a good picture of you, even if you are sure in the opposite.

2.) BE WELLPREPARED

You have to prepare both physically and mentally for a photo shoot. In addition to being prepared for the photo shoot by a makeup artist and hairdresser, it is worth putting together the clothes and accessories in advance.

Resting before the photo shoot is a must, so that you can be focused during the photo shoot.

3.) DEFINE YOUR GOALS BEFORE THE PHOTO SHOOT

You can use your pictures well commercially if you already know during the photo shoot what kind of pictures you want and for what you want to use them.

Do you need a portrait photo to introduce yourself, or do you want to promote your product or service?
Whatever it is, have a goal and let it show in the pictures.

4.) A PICTURE SAYS MORE THAN A THOUSAND WORDS

Professional-business-photos-2

Your photo will have affect on the person who sees it.

It can create sympathy, trust, and desire for you and your service, but it can also cause the opposite.

Just think about how you make your decision based on your emotions when you are looking for a service provider, and in this spirit, try to look at your pictures with an external eye.

Does it really convey what you want it to convey?

5 .) QUALITY IS IMPORTANT NOT ONLY FOR YOUR SERVICE BUT YOUR VISUAL APPEARANCE TOO

Your future customer forms his first impression based on your photos.

Many times, even before reading the content of the service,

people decide whether they can connect with you or not based

on the first impression.

 

So if you communicate about high quality, it is essential that your visual appearance also represents high quality.

+1 ) START WITH A SMALL STEPS

If you feel that there is some truth in the above, it does not mean that you should throw away all your pictures now.

They are the perfect basis for examining where you are now and daring to imagine what you want to reach.

And if you have a new goal, step by step make it comes true, and showing this change will be a huge motivation for your fellow entrepreneurs.

This is my personal improving during 3 brand shooting. I hope you also see the difference.

February 2021

December 2021

June 2022

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